Hi, I’m Sol.
This website is a bit of an experiment, as I use it as an outlet to talk about entrepreneurship and productivity/efficiency. I’ve been building websites since 1997, started making real money in 1999, and incorporated my first company in 2003 (in Canada we do not have LLCs). I’ve been in a multitude of industries – from online games to domain names to local search to daily deals to nutrition to whatever else suits my fancy.
I actually did the entire digital nomad and passive income/four-hour-work-week in the mid 2000s, when I essentially retired and traveled around the US and Argentina for 5 years. Eventually I got tired of moving around and ended up back in Toronto.
SJO.com came about because I was just absolutely tired of the bullshit artists out there (the blind leading the blind). Having a one-time launch of $50,000 does not make you a guru, nor does making $2k/mo from your websites make you a passive income genius, nor does getting 2000 visitors a day to your site make you some kind of traffic genius.
I’ve done it for 17 years now. I’ve generated over 8 figures. I’ve websites that collectively generate 200,000 visitors a day.
As a quick example, one of my latest projects, Examine.com, was recognized by Fast Company as a Top 10 innovative company in health and fitness in 2015. Men’s Fitness called me a Game Changer in 2014 (along with names like Stephen Colbert and Pharrell). Examine.com also got me on the advisory board of a certain Arnold Schwarzenegger, and also got me interviewed on Forbes. Examine.com itself garners around 70,000 visitors a day, and is a seven-figure business itself. Best of all, I have little to do with it – the team I’ve assembled runs it while I spend my time on projects like SJO.com.
And that’s why SJO.com came about – this is an outlet, not something to build up a cult or sell you a course (everyone who knows me knows how much I abhor consulting and coaching on my end).
Oh, and another reason to join the SJO.com Family – I email (2-4x a month) on random thoughts of entrepreneurship, productivity, and more. They’re often a big hit, but not something I post on the site. So be sure to get on board for the exclusive content.
A(n incomplete) list of sites I’ve written for/been covered on:
Now that you know me... ready to learn?
Leave behind the unqualified gurus who have never done it themselves. Follow SJO.com for real-life experienced advice and thoughts.