Category: Email Marketing

  • Segmenting and strategizing to a $114,504 sale

    Segmenting and strategizing to a $114,504 sale

    Last year, I posted about how we generated $100,855 by segmenting to 6500 emails. In this year’s follow up, I’ll explain how we were able to beat that. At the end, I’ll show you the emails we sent and a checklist to follow that you can use for your own sale. How we Make Dollars…

  • You NEED to Focus

    You NEED to Focus

    This post is an extension of my previous post: Why we need to re-define failure. When I speak at events, I talk a lot about how a lack of focus will be why you don’t succeed. For success, you need to focus on one business and not try to pull off multiple things. You must…

  • $100,855 by segmenting to 6500 emails.

    $100,855 by segmenting to 6500 emails.

    In this post I’ll be breaking down how we segmented our email list at Examine.com to 6500 emails and used it to generate over $100,000 for a sale. At the bottom I’ll give you a little checklist you can use for your own sale. There’s a follow up for the second year anniversary – Segmenting…