Category: Thoughts
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Have a business? Create an Investor Update list
If you run a business, I highly recommend you start up an Investor Update list. You don’t even need investors (we have none). I use it as an accountability tool – every month, it forces me to think about what’s happening with the company. And over time, you can see how things have evolved. Furthermore,…
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Examine v2
Examine was started back in 2011. Since then, we’ve had tens of millions of visitors. We’ve built up a reputation of trust and authority and an irritating adherence to being nuanced and contextual, rarely ever giving you binary answers. We started work on Examine v2 back in January 2020, and it was released on August…
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Stop causing unforced errors
Growing up in Saudi Arabia, I played a lot of table tennis (not a lot of options). And I had one friend who always whooped us. And I mean it when I say whooped — for over half a decade, I can count the number of times he lost on my hands. Hell, I think my lifetime…
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SJO.com is on Hiatus
Life is all about prioritization. It’s hard to focus effectively on more than a few major tasks. I got re-involved in Examine.com around the end of 2018. By early 2019 I was fully in the swing of things. It was also a shite time for Examine.com. A few bad decisions, a few hiring mistakes, coupled…
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A business has one job: to solve a problem
No matter what you do, no matter how you slice it, a business has one goal: to solve a problem. Everything else is extraneous. You have a job to do I’m a huge proponent of Jobs to be Done (JTBD), which was introduced to me by my buddy Phil Caravaggio (read about his amazing connection…