If you run a business, I highly recommend you start up an Investor Update list. You don’t even need investors (we have none). I use it as an accountability tool – every month, it forces me to think about what’s...
Examine was started back in 2011. Since then, we’ve had tens of millions of visitors. We’ve built up a reputation of trust and authority and an irritating adherence to being nuanced and contextual, rarely ever giving you binary answers. We...
The past few years have kicked my ass in ‘leadership’ — from Examine almost dying in 2019 to COVID crushing 60% of our revenue — it’s been a whirlwind. (With that said, Examine’s revenue is up more than 3x from...
Growing up in Saudi Arabia, I played a lot of table tennis (not a lot of options). And I had one friend who always whooped us. And I mean it when I say whooped — for over half a decade, I can...
I’ve done a fair number of JTBD (jobs-to-be-done) customer interviews. It’s been super interesting seeing the patterns of what people say (and don’t say). Here’s a random one to share: a few months ago Kamal had the idea of (inspired...