The last ever Cookie Off is done (check out the pics). The #cookielife is now finished. When I first started planning the Cookie Off, I was in a bit of a bind – we had almost 40 competitors last year...

I stopped attending events in 2018. I took a step back and asked myself: why am I really attending events? If we’re honest with ourselves, the biggest value we get from an event is the (like-minded) people there and the...

I’m legitimately torn as to what is more damaging – the people who take a few people’s opinions and blow it up as if it reflects a larger community… or the people who take these dumb clickbait articles and share...

The entire health/nutrition/wellness/fitness industry got its ass handed to it by Google earlier this week with a broad search algorithm update. The update primarily punished sites in the YMYL niche that had low EAT. YMYL – Your Money Your Life;...

A while ago I had a quick thought on how I actively cull. If something is not adding value to me, it’s weighing me down. (A bit reductionist, but you get the jist). Here is a definition of minimalism: Wherein...