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June 24, 2019
  • #cookielife
  • Networking
  • Philanthropy
  • Social Media

How we leveled up the Cookie Off and ended up raising over $200,000…

Written by Sol Orwell

The last ever Cookie Off is done (check out the pics). The #cookielife is now finished. When I first started planning the Cookie Off, I was in a bit of a bind – we had almost 40 competitors last year...

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November 6, 2018
  • #cookielife
  • Case Studies
  • Networking
  • Social Media
  • Thoughts

How to grow your network by hosting kick-ass dinners

Written by Sol Orwell

I stopped attending events in 2018. I took a step back and asked myself: why am I really attending events? If we’re honest with ourselves, the biggest value we get from an event is the (like-minded) people there and the...

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October 22, 2018
  • Productivity
  • Social Media
  • Thoughts

Be better: stop spreading misinformation

Written by Sol Orwell

I’m legitimately torn as to what is more damaging – the people who take a few people’s opinions and blow it up as if it reflects a larger community… or the people who take these dumb clickbait articles and share...

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August 9, 2018
  • Content
  • SEO
  • Social Media

Want to rank highly on Google? 3 simple steps on how to show EAT

Written by Sol Orwell

The entire health/nutrition/wellness/fitness industry got its ass handed to it by Google earlier this week with a broad search algorithm update. The update primarily punished sites in the YMYL niche that had low EAT. YMYL – Your Money Your Life;...

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July 31, 2018
  • Productivity
  • Social Media
  • Thoughts

Culling is being actively minimalist

Written by Sol Orwell

A while ago I had a quick thought on how I actively cull. If something is not adding value to me, it’s weighing me down. (A bit reductionist, but you get the jist). Here is a definition of minimalism: Wherein...

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Sol Orwell

Hi I'm Sol.

I pontificate here at SJO.com on entrepreneurship, productivity, and more.

I don't do any kind of coaching, consulting, or affiliate marketing, so this is simply an outlet for me. Nothing more, nothing less.

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