I’ve been thinking a lot about FRICTION lately.
We often focus on removing friction in order to optimize our lives.
On the flip side, adding friction can also optimize your life.
Case in point: disabling notifications on your phone (or better yet: removing social media completely from your phone).
The added “friction” of having to go through multiple steps may be enough to give you a moment to decide it’s not worth it… voila, better optimized life.
Serious about being an entrepreneur?
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